Re: Mansion Poker Closing?
BREAKING NEWS
Mansion has denied industry rumours that it is undertaking a re-organisation that will see it close the majority of its online operations.
According to sources Mansion is to concentrate on being a “high-end offline and online casino” operation in conjunction with Mansion owner Putra Sampoerna’s London casino Les Ambassadeurs.
The company said they were “unsubstantiated rumours”.
The source suggested the failure of the online gaming company’s sponsorship of English Premier League club Tottenham Hotspur to bring in sufficient new customers lies behind the move.
Said the source of the Spurs shirt sponsorship: “It didn’t work at all.”
Mansion signed a four-year deal with Tottenham Hotspur last season for £34m (US$66m). It is not known what would happen with the sponsorship following the revision of Mansion’s strategy.
Posted: 12-Jan-07
The Article speaks of industry rumours. The publication, egamingreview, is often a good source for rumors which later prove accurate.
There is some credence as the Mansion business has not apprently flourished in poker, despite tremendous amounts of marketing money. The Hotspurs deal similarly did not make much sense at the price. There is more to building a sustainable brand than giving away a small fortune, even out of a large fortune.
This does bear watching.
|