[Cry Me A River]

There's plenty of people on the site looking for loans in the $500 ballpark, so $25 is still significant. Or yours could be the $25 that puts them at their goal and releases the loan. I think just feeling invested in the blog updates and such is much more significant than the buy-in level.

And I could totally see this becoming a bit of a ritual among friends and family. $25 may not be huge, but $25 to/from multiple people over multiple occasions adds up!

I'm giving my wife a $200 gift cert as her "big" Xmas gift but assuming it goes over as well as I expect I'll be giving her them in the $25-$50 range for birthday's, Xmas, etc in future. We're having Xmas with the in-laws this year and I can totally see her siblings wanting in. So they might be getting $25 gift certificates next time.