The first trailer for this movie didn't look all that great. Its obv that Warners knows they have a well made flick on their hands but they also know it isn't going to make [censored] at the box office.
New Trailer for The Assassination of Jesse James by the Coward Robert Ford
http://us.video.aol.com/?pmmsid=1960752
I've heard tons of feedback from people who have seen it that it is fantastic but a bit long and if you hate Terrance Malick type flicks you may be turned off.
Probably will be in and out of theaters quick.