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Pot control. You don't need to make pot sized bets all the time. You don't need to bet every street or raise all the time.
Save your big pots for your big hands. Protect two pair and trips and a set. Protect non-nut flushes and weaker straights. Play TPTK with finesse. If you are against TPWK, you are not going to get a whole lot from him so no need to hammer away. He will be happy calling a 1/2 pot bet once and checking the river and so should you.
Yes, you will lose to good draws once and awhile. But on the river, if you did your pot control job properly, then the bet you will be calling won't be a large one.
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This is excellent advice.
Overplaying TPTK used to be my biggest leak, and I now treat it as a flop hand. What I mean is, I play it pretty fast on the flop, but if I get too much resistance, I'm going for pot control and aiming for a (very) cheap showdown or I'm folding it.
Like another poster said, it can be very read-dependant as well. Here is an example of a hand vs 2 villains who were both pretty solid TAGS. (My limp preflop was to mix it up a bit - I had been very active in the last few hands)
It was so obvious to me that the flop action showed both villains had me crushed, and I simply folded and waited for a better spot.
A few weeks ago, I would have gone broke here:
http://www.pokerhand.org/?1668223
GL !