[nazahl]

this depends a lot on your image.

if youve been raising a lot preflop, cbetting flops and c/f'ing a lot of turns then people are less likely to give your cbets any credit and peel lighter on the flop. and thus, you should fire again... if youve been showing down premium hands that you just value bet the whole way through, he's more likely to have a hand here and I would check and either call something small or fold if he bets big enough.

there is no "standard" line here and doing the same thing over and over is just spewing chips w/out taking current table dynamics into account.