Re: NBC Heads-Up ratings data (as of April 29)
[ QUOTE ]
We recently did a full capital raising business plan for a new tour to take on WPT etc, raised a big chunk of seed capital but when we went to the media we could only do a time-buy mainly because of the wide variety of poor/average tv poker nowadays. Note we were planning very high free rolls for pros and a performance free roll for others and had sponsors lined up etc.
NBC HU was so badly done that the response I had yesterday from a potential partner station for poker WAS DO NOT BOTHER us again
[/ QUOTE ]
The U.S. is clearly NOT the TV market to launch a new TV poker venture in 2007.
The hot market for TV poker in 2007 is Germany.
In 2008, Spain, Russia, Poland, and/or Italy might be the next hot spot.
There is an established 5 year cycle for TV poker in each market, with history repeating itself whenever TV poker hits a new market:
Year 1: Introduction of poker to the TV audience
Year 2: TV ratings for poker reach their peak at the height of the poker fad
Year 3: Saturation of TV poker products, with 2nd tier and 3rd tier products airing daily on multiple channels
Year 4: Shakeout, with 2nd tier and 3rd tier products falling by the wayside
Year 5: Maturity, with only the top tier products and the time buys surviving the shakeout
The U.S. has hit Year 5 of the cycle.
Germany is in Year 2 of the cycle.
Let's see which TV producer is able to get "Heads-Up Poker Deutschland" on the air in Germany in 2008.
|