[Dire]

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Microsoft's efforts toward marketing GTA on the 360 was likely to push them to include exclusive content to make the 360 version more desirable.

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Actually I think the $50mil MS sent to Rockstar was the incentive for the exclusive content. But like mentioned above - I'm not at all confused by their strategy re:software sales. It's the hardware side of the game. GTA IV has the potential to be a game that really brings alot of the undecided market to one side or the other.

MS obviously realizes the value of exclusive content for GTA or they wouldn't have been willing to shell out so much money for it, but at the same time they're not going particularly out of their way to advertise the exclusive content.