[z28dreams]

I work doing web marketing stuff, and I would say the biggest concept is simply to negotiate EVERYTHING.

I've negotiated $20 CPM ( cost per 1000 impressions ) down to $1.50 CPM.

While standard rules of negotiating often say to let the other person make the first offer, I believe that sometimes it's better simply to state right up front what you think you service is worth to you, or what you can afford.

It's much easier to argue in negotiations that "you can't afford it" rather than "you're making too much money".