Thread: best logos
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Old 10-25-2007, 11:51 AM
J-Mac J-Mac is offline
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Join Date: Dec 2004
Location: NYC
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Default Re: best logos

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cool link, i admit to seeing this in the lounge haha

http://www.thesneeze.com/mt-archives/000273.php

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Wow, I never noticed the arrow, lol.

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Me either. Now I'm not going to be able to look at it without seeing the damn thing.

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This was done on purpose. People have asked why FedEx didn't make the arrow a different color, or shade it, so you notice it instantly. The reason is once it gets pointed out, it sticks in your head and you notice it everytime you see the logo. If it were more obvious, ironically, you would pay less attention to it. It's a brilliant way to get you to think about the logo for an extra split-second every time you see it.

Also, the $35 for the swoosh is interesting and true, but it should be mentioned that the graphic artist responsible got an envelope full of Nike stock a few years later in gratitude.

Edit: Realized the subtlety of the FedEx logo is discussed in the linked article. Oh well, if you didn't click the link, it's an interesting factoid.
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