[Milky]

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What's relevant is his calling range...his opening range is pretty useless.

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This is so key. You 3bet w/99/TT only if 99/TT is ahead of his 3bet CALLING range. If he's only calling with TT+/AK then it's better just to call, as you're basically turning your hand (which has a lot of value) into a bluff.

The same goes for 3betting small/mid pocket pairs. I used to do this to blind steals but after talking through it with my coach (yay free coaching, thanks Luke) you're basically turning those hands into bluffs, when they have way too much value.

Your 3bet range should be pretty polarized between pure bluffs (54s-98s type hands) and TT+,AQs+ and should be adjusted based on how your opponent plays. If his opening range is wide but his 3bet CALLING range is tight, then you can add more bluffs to your 3bet range. If he's calling 3bets loose then you need to tighten up your bluffs and stick to value bets, but at the same time lower your 3bet standards (so include hands like 99/TT, AQ, KQ, sometimes even AJs/KJs. It all depends on their 3bet calling range).