Re: Official October sales numbers (Wii barrels ahead, 360 still stron
That is an interesting read. I'm most curious about the PS3 for next month. Sony has engaged in a MASSIVE advertising campaign. Every other commercial I see on channels like Spike is a PS3 advertisement, ending with "starting at $399". Not to mention their Assassin's Creed exclusive advertising bit. It's kind of frustrating that it'll be difficult to distinguish between typical holiday results and results related to the advertising.
I'd always thought advertising campaigns were generally about increasing the average perception of a product. But those advertisements seem explicitly targetted towards pushing units. I'm curious to see how it works out.
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