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You do have a gutshot, though, so betting's not really that bad.

[/ QUOTE ] No, he has an OESD.

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No, he has a gutshot. He picks up the open-ender on the turn.

As for the other bit, why is implied odds even being mentioned? There is no way that implied odds make a turn bet better than a flop bet, assuming he calls turn. Ever. There is no reason to reduce your EV by taking direct pot odds away from yourself when you're getting a free card.

Semi-bluffing is only profitable when your fold equity makes up for the EV that your hand strength does not; this is not the case.