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Old 11-29-2007, 12:59 PM
SuperWhale SuperWhale is offline
Join Date: Feb 2007
Posts: 93
Default Re: Marketing - how many people DON\'T fall for simple tricks?

The logic behind newsletter/spam type email is simple. It's so cheap it just has to get a few customers to bite to turn a profit.

Also the effect of brand recognition itself is probably +ev for them to do this.

A great book if you are into this is Cialdini's Influence. It describes different techniques to influence people's thought process and the ideas are heavily used in marketing.
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