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My personal experience is that going through the internet is close to rock bottom. I hate to negotiate. For those who like to haggle, I'm sure this is incorrect. If you're prone to getting ripped off due to impatience, the 2 or 3 thousand this saves is pretty palatable.
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Internet shopping is great if you are buying new. There is a set manufacturers invoice that all dealers pay.
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Not exactly. The dealers receive “holdback” on the MSRP or invoice price. Basically it is a percentage of the sticker price paid back to the dealer by the manufacturer. It’s invisible to the consumer but when negotiating and the salesman says he’s “giving” it to you almost at invoice, just ask how much of a holdback he’s receiving and watch him blanch.
http://www.edmunds.com/advice/incent...ack/index.html