[W brad]

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If you want to put more pressure on him, you should pitch covering the "grudge HU match" to some poker journalist one of you is friends with, the same way the Erik123 vs. Liz Lieu was covered. I would think this would fall right into the glimpse into the real poker world kind of article that magazines value. Once you have someone interested, call and tell him, and if he balks you can say that they might be committed to write an article even if there is no match, (spreading the word of his welshing far and wide).

(If there was guaranteed media coverage it would either drive him further away, or force him to play, depending on his ego, which you will be better able to assess that I).

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There are tons of poker blogs out there. Send a message with a link to this thread to every respected poker blog out there and more people will hear about this.