[TMTTR]

Moneymaker arose as televised poker (lipstack cams, etc.) and Internet Poker (Party, PS, etc.) were breaking out big in popularity. The fact that he looks like every dumb schmuck from middle America made it very easy for your average young male American to think -- HEY! if he could do it, I could do it!

Now, there are far fewer people that don't know about the existence of "organized" poker (as opposed to kitchen table poker), there are new impedements to playing online, and Jerry Yang isn't the folksy guy from the midwest. His effect on the poker world and the recruitment of new player will be far smaller than Moneymaker's.