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Poker doesn't make money. Fact.

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Really? What do you base this fact on? I've seen financial reports that indicate that poker makes a pretty consistent and steady ROI for the casinos, even after overhead and re-appropriation of funds.

Again, per sq/ft does it make as much as some other things? No.

But is it a draw? Does it bring people to the casino? Does it add to the casino's overall appeal?

I just don't get the arguement that poker in casinos is not a good/moneymaking idea. The numbers don't lie, first off. Second off, you can't discount the lure of the game, and what other "bells and whistles" casinos throw at you.

It works, right? Trust me when I say this... and this should smack you in the face with common sense...

Casinos are not in business because they waste time, money, or space with things that do not make them more profitable.

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I think in reality, poker is similar to the casinos pool, tommy bahamas store, health club, and fake diamond store. Are they important to have? Yes they are ammenities which are nice to have at a casino, an added bonus. But in reality, do you think they make up more than 3% of their bottom line? Prob not. Chevron gas stations are prob not making a ton of money off of the $.87 beef jerky and tic tacs sitting the counter, but people enjoy them, so there they sit.

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Read a few issues of Convenience Store News and you'll discover that's EXACTLY where they make money, not on gas.

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I was going to point this out. Not sure if it is still the case, but those places make basically nothing on gas (I once worked as a manager in a place that lost 1 cent on every gallon of gas for a while).