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it doesn't cost them quite as much because it doesn't cost them 3 dollars when you spend 3 dollars (unless its 3 dollars you would have spent anyway). if you use 15 dollars on a buffet you wouldn't have gone too anyway, that 15 dollars cost them 4-5 dollars.

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I am aware of some $15 buffets that cost the poker room over $20 when you use a comp there. The buffet is used to attract people so the casino takes an actual lost on it, but when it is comped they charge the comping department what it cost them per person to put out the buffet. This isn't a typical nasty buffet, but when casinos do a sea food buffet they often take a small loss on it to bring people in the door.