Re: Consumer loyalty, which service companies?
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You say you are "loyal" to jetblue.
Does that mean if you could fly on the same plane for cheaper through a different company with the same reliability and service, you would'nt?
Or is your "loyalty" just a function of jetblue serving your needs best?
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1 hr flight would need $30 difference, 2-3 hour-$60-$75, $5hr-$120. However, for the most part JB is usually the lowest or one of the lowest when I fly.
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