[creamfillin]

I think I 3-bet the flop, too many cards that hurt you on the turn, maybe even shove, your hand is almost always good here. Turn looks OK. River is spew without some sort of sick read, if I was going to bluff I'd rather lead this river because it probably looks just as scary to him and he it's way cheaper.

You'd also probably want to ask yourself what he's betting on this river. It looks like straight value to me. Most people would at least have the 2nd NF flush here.