Re: Google - i want to buy, but can market cap go higher???
Obviously no one knows what google will do, but I think you answered your own question. $200 billion is a lot for a company that sells advertising. You can add up the total advertising sales revenues from the top 10 offline media companies. This is money that could potentially move online. Maybe 10% (a guess) of this money will move from TV and print to google. Apply GOOGs margins to this amount. What market cap does that justify?
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