[FlyWf]

That's a real case, or very much like a real case. Cobaugh v. Klick-Lewis is the case about that issue in the Dawson contracts casebook but there was a note case(I don't have the book handy) that AFAIK was exactly those facts.

Edit: Halfassed remembering sucks, but because if I didn't look this up I'd have to be working on my ridiculous open memo about essential terms of settlements I decided to do legal research that doesn't help my grade. The case you want is Champagne Chrysler-Plymouth, Inc. v. Giles, 388 So. 2d 1343 (Fla.Dist.Ct.App.1980). Fact pattern is lifted almost word for word from the opinion.

"It depends on the exact nature of the advertisements" is the answer, but it'd have to be some incredibly vague wording to let your dude win.