[Taraz]

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But this is common in psychology also, as I'm sure you have seen in other areas too. We 'within' the field are aware of the methodological limitations of measures and models, but when they 'go public' these limitations are forgotten and the models used in a near Newtonian fashion. Which can have potentially extremely negative consequences.

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I think the problem stems from media reporting which sensationalizes the issue and from scientists who make more outlandish claims to get more recognition. It is quite annoying, but it is difficult to spread information to the masses in any other way.