[smellmuth]

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raise the flop

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and then what do you do when he flatcalls and the turn is a brick? when he shoves? basically ur turning ur hand which has good equity into a bluff.

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What do you do when you lead and button flats?

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youve got lots more options. you can b/3b the turn, you can c/r the turn, you can c/c the turn if he sizes a bet poorly. by c/ring you put urself in a bad position because youve bloated the pot but arent pot committed and all your options look like [censored] on the turn.