[danspartan]

The raise also controls the action on the turn. If one of the callers improves to two pair/trips then we could face two cold on turn.
We have equity
The callers generally miss and fold the flop so we get 1.5BB on raising the flop for sure and likely 1BB on the turn (prob on average its even: 1 better and 0.5 callers).
We get control of the action on the turn
Raise