[wazz]

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How bad is calling here with the intention of folding to a decent sized river bet?

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It's reasonably bad, think about it this way: if he is making the bare ace blush, he is getting maximum value for it, and you are playing exactly how he wants you to. Most good thinking villains in this game will follow up their bluff on the river, especially OOP here, so you either call with the intention of calling the river (if you think he has a set here, you don't want to give him a free card so you would normally shove) or believe him and give up to his turn pot c/r.