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I like the suggestions to change wording of adverts from 'rakeback' to 'we pay you to play poker'. Getting rid of 'rakeback' has been suggested before. It's such a dead word compared to alternatives like 'bonus' or 'pay'.
How about 'Biggest Bonus in Poker!' With the last weekly high earn: 'WPEX_grl' earned $4,500 in Bonus last week!'
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This is definitely the way to get the fish to play.
Fish don't understand rake and rakeback, but they do understand bonus, and being paid to play. Just tell them that they more they play the more they get paid, every Monday, automatically, no deposit bonus, no promotion codes, just play poker and get money back.