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Among the most powerful brands outlined in that book are Nike, Coca-Cola, and McDonalds, but the author says that the Mac-Daddy of corporate brand identity is Disney, which curiously hasn't been mentioned here yet.
While their logo doesn't spring to mind as easily as the swoosh or the golden arches, their brand identity is really pretty powerful when you think about it. Growing up, Nike and McDonalds were cool stores, but Disney kind of transcended being a corporation into just being a part of childhood which is really freaky.
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Brand identity =/= logo, though.
The Mickey Mouse silhouette logo is pretty good, but not "upper echelon" imo.
Disney doesn't really have a corporate logo. They've got the stylized Disney logotype, but I don't think it really counts. And it's definitely not particularly ingenious, which I think was what the OP was looking for.
A few I like that haven't been mentioned yet:
