[BCPVP]

Mosdef,

Do you think the ad would have been just as effective if it only said "contains polyphenols"? To me it doesn't seem so. If all I saw was that, I might go "hmmm, don't know what a polyphenol is, oh well." and never think twice about the ad. Perhaps the target they're trying to reach are people that are health conscious, but are also very busy and don't have time to look up what polyphenols are, even though they are clearly a good attribute for the product. Also, healthy food advertisements seem to be saturated with the "this helps prevent heart disease" mantra, so just plastering that on the ad may not cut through the clutter that people see everyday. So I think that this ad is more indicative of the clutter in advertising than it is of people who are just too lazy to do anything for themselves.

btw, can you tell I'm a marketing major? [img]/images/graemlins/smile.gif[/img]