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I don't get why you find this disturbing. Advertising is there, in part, to inform the consumer of why they should buy your product. "Chock-full of healthy polyphenols" is a perfectly legitimate way to achieve that end. And I don't know about you, but I certainly need someone to explain to me what's healthy and what's not (at least in the realm of polyphenols).

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Asked and answered above - it's not that I object them saying "it's got the following good thing in it", it's that they have made it clear that they don't expect to people to bother to figure out why/if that thing is actually good.

For what it's worth, I'm not saying that Lipton is doing something "illegitimate" by advertising in this way. I am merely dismayed that consumers are (apparently) so lazy that they are expected to take advertisers word at face value.