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The amount of research required to know about these topics is way beyond most people. sux but it's true.
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If someone didn't know what a "polyphenol" was (like me for example, they could spend all of 4 seconds looking it up on wikipedia.
Like so. They would then see a handily written article that explains in relatively simple terms what a polyphenol is and why it is good for as well as providing other links both to other relevant wiki articles and outside references for more information. Maybe this person is skeptical about the wikipedia article and then spends another half a second typing "polyphenol" into google, where they will find among the first few hits links to the American Journal of Clinical Nutrition, Medicine.net, and Cancer.gov.
Finding this information might have been difficult in the 1800's, but there's no excuse now.