Re: 1st and 15 or 2nd and 10?
With 1st and 15, an incomplete pass (variance) is less damaging than on 2nd and 10, which would force you to make 10 yards in one play. On 2nd and 15, the defense has to defend both a short pass/run and a longer pass, whereas they can keep things in front of them on the 3rd and 10.
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