[gumpzilla]

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Trying to cover it up at first is a natural reaction. It's what i'd do if I was in charge. You can't seriously hold companies to a standard of immediately admitting something which is damaging to them.

However, when damning evidence is compiled, I do expect companies to come clean.

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Maybe I'm wrong, but didn't Absolute already get one shot under these circumstances and whiff? Plenty of the evidence was already presented when they made their first investigation, and they still said "Nope, nothing to see here." I would find this type of reaction less annoying if there weren't scads of other rooms to choose from.

EDIT:

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OTOH if AP doesn't think there is a future if they come clean, what is their incentive to do so?

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I've been assuming that this is the reason a lot of people have been saying they'd go back there; they don't necessarily really mean it, they just want to set a tone.