Gus would be a good choice as well.

Definitely no coincidence that the big games on Full Tilt almost exploded when he was signed.

Creating a buzz and seemingly attracting lots of new people.

I don't remember exactly how many people on avr played on FT 18 or so months ago but I do remember the number increasing significantly after the big games had been going for a while.

Of course the situation with Party and US customers played in a lot here too. Probably more but he has definitely impacted the big games and the high stakes poker world a whole lot.