[slamdunkpro]

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as far as rewarding loyal customers, this is where lots of people get into trouble, rewarding loyal customers does nothing really imo. If the place is run correctly, you will always have business, if it isnt run correctly, the only customers you will have left after a year are the "loyal" ones looking to score free/cheap drinks because you took care of them when you were doing good business.

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Based on this statement alone you'll do fine. Best advice I can give you is look to the long term. Don't keep changing your nightly's every other week - patronage takes time. Don't get nervous and jink around with stuff until 3-4 weeks into a special/promotion.

Hire good people and teach them to think like they are owners. The guy that brought me into the bar/nightclub business drilled that into me -"think like an owner" - if something was broken or needed tending and there was no one else around you do it. If you get 2 or 3 employees like that you're gold.