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2. You should shoot for whatever you want to. Read the bmw 535 forums over at bimmerfest, and see what they are paying. But DEFINATELY find out what INVOICE is on the car and options you want, and start there.


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Find out the true price the dealer paid for the car. Often these things are set up so they still make a decnt profit if they sell at "invoice."

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I thought that invoice was the same as what the dealer paid. It sounds like that is not true. How do I find what the dealer paid? I use Edmunds to find the invoice price.

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Consumer Reports sells the info for $12 per car model (well it was $12 the last time I bought a new car). I don't know if the info is available for free some place or not. I forget the term for it but on some cars they get a payment from the company when they sell a car so if they sell "at invoice" they profit by the amount of this payment. When I bought my last car (not in high demand) I was able to capture about 40% of this payment for myself.