[Smilin']

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It's a simple example of implied odds. You're going to flop a set 12.5% of the time (1 in 8). Therefor, the villain needs to have AT LEAST 8 times the size of the bet to see the flop (wether you initiated half or all of the raise) in order for the call to be +eV. In this case, after the .75 cost to see the flop, villain has only 6.4333 times the raise left behind. Not only is this not even 8, 8 is a base #, if you think you can stack the villain if you flop a set (which in the case of limp/raise utg your chances are very good), the more $ they have behind, the better!

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At the point where UTG reraises, it costs only 35 cents to see the flop, not 75 cents. If UTG has AA or KK almost always after limp-reraising (and is very likely to stack off with it), then calling the limp-reraise for set value seems reasonable--especially since I hate the image of raising only to fold to a min-reraise.