[winningfish]

If I was him and I know you called and saw my bluff last time, this time I play the hand the same way when I got the top pair. I would expect you to have learned from the previous hand and think that I would adjust my playing this time but I do the exact same thing. By the time the same river bet comes out, I would know that you know that I would probably not be doing the same bluff again, and therefore you are more likely to fold. I would also know that if you suspect I do have a hand that you would think I might play the hand the same way. So you should probably call here as played, but I think if a turn raise would've been decent also.