[Gonso]

This isn't really a theory, it's leveling, or "mixing up your play". You're re-raising an EP raiser with the nuts, and hoping to represent a good but not great hand by doing so - based on the assumption that you'd only flat call with aces.

First, you won't be in this spot very often to begin with. Second, it's image dependent. Third, you need players to follow through with the rest of your plan and mis-read you, which is going to be hard to count on.

In this specific case, no need for getting too fancy against players you don't know. You coming over the top of an EP raiser with a 3-bet preflop is going to look pretty strong on it's own, and generally people will need a hand to play back at you. 3-betting or calling can both work depending on the other players and the situation.