[iggymcfly]

Just repot the flop. There are a lot of bad cards that can come for your hand and you don't want to let him get a free look. As played, the turn's fine and you can try to value bet the river for half-pot, but if you really wanted to build a pot, you had to do it on the flop.

On the bright side, there's a pretty good chance that you're up against air here and wouldn't have gotten paid no matter what you did.