Re: Let\'s build a business.
4. Your target market.
I'm still confused who they are. It sounds like you're trying to appeal to everyone. A word of advice; the 35 year old crowd does not like to hang out with the 18 year old crowd. Work out who will fill your place and who will spend more and where the current vacuum is and target accordingly.
No mistake here, I am appealing to the 18-24 year old market, with obvious emphasis on the 21-14 range.
I think this is sorta a problem as well. Even 21 year olds dont want to hang out with 18 year olds. Especially anyone that is over 21.
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