[guids]

[ QUOTE ]
guids,

I think we're talking apples and oranges. Obviously, if someone calls you, there is some interest. Calling them back isn't exactly telemarketing. I'm talking about the people who call me to consolidate my credit card debt, who haven't done enough background check to see that I have no credit card debt. I find it really hard to believe that those types close at 10-12%.

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I dont know the specifics of other industries, but most if not all have databases upon databases of information that they use to target a specific audience, this is usually done by computer, and perfecting the algorithms to extract the right customers to call up is an evolving process, so that may explain why you get calls you dont need.

we have databases of customers, we send them mailers first (much cheaper than making calls).

eventually depending on how successful we become we will be doing outbound calls based on the database info.