Re: Magazines
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But I can't see how the magazine can survive. It's not *completely* embarassing to be seen reading Maxim. But I'd guess that if you were seen looking at Penthouse, people would think you're looking at porn.
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this would seem to be a very odd decision on the Part of Penthouse. A brand identity once established is nearly impossible to change especially in the case of a stigma like Penthouse. Additionally they are going to turn off their existing customers. If they are really wanting to go in that direction it would seem easier to start a new magazine all together. As you alluded to, having a Penthouse laying around is not going to acceptable to most people regardless of the current content.
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