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Losing players have plenty of reason to watch their money - there are different degrees of losing player and theoretically (its true for anyone who is a winning player) they have to try and make their money last long enough to learn how to win.

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Most losing players are not seriously trying to win. (Most blackjack players don't bother to learn basic strategy, either.) Again, they need budgets, not bankroll management, and the bankroll management guidelines so many people repeat mindlessly are not for losing players.

Is bankroll management supposed to be more important than understanding pot odds? Playing tightly? Evaluating hands? Reading the betting action? Bankroll management is not the most important idea in poker. It's not even close.

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I don't really understand what your saying. Obviously, in game situations, skills such as playing tightly, hand reading and pot odds are some things that one needs to master.
However, this doesnt' mean that if you master ingame "poker skills" you will inevitably become a winning player because in life noone plays their best 100% of the time.

Say someone has 10 winning sessions playing great poker at 100nl. All of a sudden they go on tilt and decide to move up and chase a small loss to 10/20NL. now we see the importance of "BR management" as every bit as crucial as ingame "poker skills" because we all know that a tilted player has highly diminished "skills" compared to the norm and that the decision to play 10/20nl at this time is an incredibly disastrous step in the wrong direction.

a player with proper "BR management skills" would perhaps continue to tilt at NL100, lose 4 Buyins (or whatever) get bored and stop playing without lsoing all their money at high stakes.

so in fact i believe "br management" is the critical factor in poker.