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If you have DirecTV you can order Setanta Sports for $14.99 per month and have access to the Rugby World Cup. I'm not sure if they are televising all the games but I'm pretty sure most will be available.
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Here's Setanta's schedule:
http://linux11744.dn.net/setanta/jsp.../RWC_07_NA.htm
Looks like they'll air every game, though only half (or so) will be live.