Re: Facebook WTF?
ND,
It'll probably largely be based on collaborative filtering and network relationships and stuff, so I suspect you are very wrong and the vast majority of users will be 100% unaware that something is happening.
Example: Instead of getting a "Chase College Credit Card" offer, one person gets a "College Football Branded Chase College Credit Card" offer and another gets an "American Idol Branded Chase College Credit Card." I think it will be very rare for people to react negatively to this sort of stuff given the level of advertising they are already subjected to.
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