Re: Facebook WTF?
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ND,
They have been doing this for a long time, it's just that the ads have been very generic in nature, thus low CPM. All Facebook users get all sorts of sponsored promos and stuff (sign up for a credit card, sign up for this sponsored group, etc.). The main thing they are talking about doing is utilizing the info they have better so as to target ads better, increasing response rates and thereby being able to charge higher ad rates.
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ElD, gotcha, I didn't know they already did that. I still think it will drive away users [using intensely personal info, as opposed to a/s/l], but perhaps I am wrong.
Link to WSJ somehow was removed. I blame...Dids.
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