[Moozh]

Eew, just bet bet bet. The only hands that will pay off a lot of money are overpairs anyway. You're not going to get any money from unpaired cards, so don't try. On that flop, you won't be given credit for a made hand, so play it fast and let them call you or raise you. When you start playing all passive and fancy OOP, you just give them the option of finding a fold when you wake up (see river), or showing down their hand for cheap.

Oh, and as for re-raise amounts. IP I go between 3-3.5, but OOP, I stick to 4x to charge them up front for their positional advantage.