[cabbagehead7]

OP,

read what Damnitbob said. Read it again.

Be different from everyone else.

Follow up on each guest 100% of the time.

People are creatures of habit. Find out what motivated them to purchase their last vehicle and what has changed in their life that makes their old car undesirable.

never lie or mislead for any reason.

Do not be a dick.

Give a price, trade value to everyone....even if they are just starting to shop. No one can make a well-informed decision without information for them to consider.

Always leave negotiations open, never tell them "no" without giving them a counter offer to consider.

learn from your mistakes.


Dont worry about the money...do the volume and the money will be there at the end of the month.

I have sold thousands of cars (not an exaggeration)and I still want to improve everyday. The car business is similar to poker. Some days you do not make a dollar but continue to put yourself in the most +EV situtation you can with each guest and you will be fine.