I'd say the AutoHotkey is the name of the language, but it's not a real big issue.
To get started, read thru the help files, they are very well written. Also check out the
AutoHotkey forum. There are lots of active users that do very good work with AutoHotkey (Scripts & Funtions) and will help out when you use ask a question (Ask For Help).
edit: fixed link. -Sam